Nike uses some of the same advertising strategies as they do with their products as they do with reaching out to investors. Though more emails and use of the internet is used to get in touch with large corporations about investing with a Nike Foundation as well as giving back to communities in need. They have also been known to set up mini information locations where they can raise awareness about what they are looking to do for the community and more importantly the world.
As far as remodeling Nike's strategies or changing what they do, I would have to say that that is not on my things to do list. Nike like every other aspect of their company excels and excels exponentially. The Livestrong Foundation is one of the most recognizable foundations in country if not the world and Nike has a huge hand in it.
I believe that the most important part of company strategies during a crisis is that they act as if nothing has really effected them. Of course, they want people to know what and why they are helping during this time of crisis, but I believe staying consistent in their company image and original strategy will help restore faith in the community, even if it is just a glimpse.
You have done a nice job of covering some of the social responsibility issues, but you have missed some of the point of investor relations. Generally, this is done not to encourage investment in a company's foundations, but to encourage investment in the company itself. It also seeks to let current investors know how the company is doing financially. You don't say much about how Nike does this, though I am sure they do.
ReplyDeleteAlso, you seem to think of crisis in terms of the people helped by their foundations. While this could be a crisis, since the company sponsors the foundation, generally a crisis refers to something that occurs directly in relation to the company. For example, the press reports about their using cheap labor in foreign countries provoked a crisis for them with many of their consumers. I don't think acting as though nothing has happened would have been very effective. It projects an insensitive attitude toward victims (who should always be considered first) and a lack of awareness of what's going on in the business. If there is a crisis, it's because something bad happened or something good didn't. You need to acknowledge this one way or the other.