Communication Strategies

The more and more I read about Nike the more and more they seem to solidify themselves at the top of the athletic apparel department.  This post is going to be a little different, since we will be focusing on their investment, community and governmental strategies that have had in place for years and the new strategies they have in place for the future.  Nike currently has numerous foundations that are in place to help with different areas of the spectrum.  For example, they have the Nike Foundation which helps young girls reach their goals in the developing world.  More popularly known, The LiveStrong Foundation is as we all know a foundation made in order to raise money for cancer research. 


Nike uses some of the same advertising strategies as they do with their products as they do with reaching out to investors.  Though more emails and use of the internet is used to get in touch with large corporations about investing with a Nike Foundation as well as giving back to communities in need.  They have also been known to set up mini information locations where they can raise awareness about what they are looking to do for the community and more importantly the world.

As far as remodeling Nike's strategies or changing what they do, I would have to say that that is not on my things to do list. Nike like every other aspect of their company excels and excels exponentially.  The Livestrong Foundation is one of the most recognizable foundations in country if not the world and Nike has a huge hand in it.

I believe that the most important part of company strategies during a crisis is that they act as if nothing has really effected them.  Of course, they want people to know what and why they are helping during this time of crisis, but I believe staying consistent in their company image and original strategy will help restore faith in the community, even if it is just a glimpse.